FIFA has launched Canada Celebrates to stage watch parties and cultural events in up to 40 communities nationwide during the FIFA World Cup 2026 from June 11 to July 19.
FIFA says that Canada Celebrates will bring fans together to watch live matches and enjoy cultural events, music and food along with reps from Major League Soccer and other leagues.
“Canada Celebrates was created to recognize the passion for football that runs across Canada and to bring the energy and excitement of the FIFA World Cup directly into our communities,” said Vittorio Montagliani, FIFA Vice-President and Concacaf President. “As a Canadian, I’ve seen first-hand the pride and unity this country shows on the world stage and how Canadians rally during major international sporting events. Hosting the FIFA World Cup is truly a once-in-a-lifetime experience. It builds on the foundation laid by generations from coast to coast and marks the beginning of the next chapter for football in Canada.”
Canada Celebrates will kick off on June 11 at the same time on the Atlantic Coast in Halifax and on the Pacific Coast in British Columbia province.
“As Canada shines under a global spotlight, Canada Celebrates will embrace the country’s rich cultural mosaic, reflecting the diverse communities, stories and traditions that define the country. Fans will be able to enjoy a live feed for match viewings at each of the celebration sites,” FIFA said in a press release.
Meanwhile, Coca-Cola is sponsoring a tour of the FIFA World Cup trophy ahead of the tournament in seven cities: Vancouver, Calgary, Winnipeg, Toronto, Ottawa, Montreal and Halifax.
“Through the FIFA World Cup Trophy Tour by Coca-Cola, we’re creating unforgettable experiences for fans across Canada, beginning with the rare opportunity to see the original FIFA World Cup Trophy up close and share in the emotions that make football so powerful,” said Andy Buckingham, General Manager of Coca-Cola Canada.
FIFA says the World Cup 2026 will be the biggest sporting event ever, with three host countries, 16 host cities, 48 teams and 104 matches.
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